Recently I was talking with someone and he asks me this funny question.
What is the difference between a Field Applications Engineer and a Sales executive apart from the fact that FAE has technical responsibilties? In a broad sense, both belong to the sales organization and are part of the strategy process to win a customer. But one of the fundamental difference I think is : l the sales manager sells to the customer by saying there is donut and the job of the FAE is to say there is a hole in the center of the donut 🙂 . I completely acknowledge that Sales is no joke and this is how it works in this world.
If we dont tell about the hole, then 80% of the time, the FAE spends fishing up the customers who fall in that hole. It is a lot support intensive task and the FAE can better spend that time else where and generate the revenue for the company.